How SMASHSEND rapidly achieved enterprise compliance with Mycroft's AI platform

SMASHSEND is an email marketing platform built for B2B SaaS that handles activation, expansion, churn recovery, billing, and fast-cash offers to drive revenue for your business. With automated workflows, SMASHSEND is a platform that creates campaigns that drive real results.

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As SMASHSEND sought to transition from a startup to a serious player in the B2B email marketing space, they faced significant hurdles in meeting security and compliance standards necessary for landing enterprise clients. Founder Jorge noted, “I needed to become SOC 2 compliant. When you are fighting for the small market, you're fighting for very small deals. But when you grow and move up-market, that’s where the big money is.” However, they lacked the deep experience in security protocols required to credibly approach larger clients, creating operational headaches.

Jorge expressed his frustrations about the complexity of different compliance requirements, stating, “When you're a startup, you don't have a very deep experience on what security means.” They struggled with the overwhelming nature of compliance tasks.

There are endless things that you need to fix. Endless things that you have to focus on.

Coupled with pressure from prospects for comprehensive security documentation, this led to stretched sales cycles and potential loss of revenue opportunities. “Before Mycroft, we tried many different security products. Refining our security focus led to the right tool.” Jorge elaborated.

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To tackle these challenges, SMASHSEND engaged with Mycroft to instill confidence in their security and compliance journey. Rather than attempting to build internal expertise or hire costly consultants, SMASHSEND leveraged Mycroft's expertise as an integrated solution to embed essential security protocols into their operations.

Jorge highlighted the immediate impact of this partnership: “Mycroft became my personal Chief Security Officer.” With Mycroft, SMASHSEND implemented a robust security program that easily passed audits for SOC 2. The automated workflows streamlined security and compliance tasks and allowed them to focus on scaling their operations and addressing market demand.

“We wondered what else Mycroft could do for us beyond compliance.” Jorge noted, emphasizing how the collaboration went beyond initial compliance needs. The platform provided actionable remediation guidance across their cloud infrastructure, replacing manual processes that were not scalable. This shift was crucial, as Jorge revealed, "With the speed that Mycroft moved, I was able to close my biggest deal in record time."

The partnership ensured that SMASHSEND not only met compliance requirements quickly, but also solidified their reputation as a security-conscious organization in the competitive landscape of enterprise clients.

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For SMASHSEND, the decision to partner with Mycroft stemmed from the need for a reliable ally that could support their ambitious transition to serving enterprise clients while addressing complex security and compliance challenges. Unlike conventional compliance solutions that demand significant internal expertise and lengthy onboarding processes, Mycroft offers immediate access to seasoned security professionals and a streamlined compliance framework.

“Mycroft’s platform was instrumental in helping us focus on the most impactful security measures,” Jorge noted. With Mycroft, SMASHSEND benefited from automated security assessments and prioritized remediation guidance, which alleviated the overwhelming confusion of compliance tasks that often bogged down startups.

Mycroft’s tailored approach allowed SMASHSEND to leverage enterprise-grade security without sacrificing the agility that is critical for a fast-growing startup. This alignment empowered SMASHSEND to confidently pursue larger contracts while ensuring robust security and compliance practices were firmly in place.

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